With consumers thirsty for change, Domino’s and Australian start-up Nexba have launched the largest range of all natural
soft drinks available from an Australian fast food company.
The companies today launched Next Gen, a delicious sugar free soft drink range for consumers, initially available in New South Wales.
The launch of the Next Gen sugar-free range is the largest by an Australian QSR and follows a number of steps that Domino’s has taken in creating a menu that’s better for customers; and is free from preservatives, artificial colours and artificial flavours.
Domino’s Australia/New Zealand CEO Nick Knight said customers have been calling out for healthier alternatives for some time now.
“We know our customers want choice; they want to consume items that are better for them, which is why we launched the Next Gen range because they contain zero sugar and nothing artificial,” said Mr Knight.
“There is an appetite for product choice like this; in testing, Next Gen sold on par with our existing soft drink range, so we are very excited to launch this in our New South Wales market.
“It has been our dream for the past two years to make our entire menu preservative free and we are so close to completing this as 96% of our menu now has no artificial colours, flavours and preservatives and the launch of Next Gen is the next step in this process.
“Each Next Gen drink contains less than 11 calories; not only does it have no sugar but it contains natural sweeteners which make it taste great!”
The new product will be available in almost 200 New South Wales Domino’s stores from April 3 and is available in both cola and lemon flavours in a 375ml can, with larger sizes to be launched shortly.
Nexba was recently awarded the 2017 Product of the Year in the Beverage category, which was decided by thousands of Australian shoppers participating in a survey from leading global research firm Nielsen.
Nexba’s Co-Founder Troy Douglas said that the partnership with Domino’s was very exciting for the start-up.
“We have been in talks with Domino’s for some time now about developing a range of products that are better for their customers,” said Mr Douglas.
“Crafted by Nexba, Next Gen is delicious, has zero sugar and is naturally sweet so we know Domino’s customers are going to love it.
Domino’s customers in almost 200 stores throughout New South Wales can purchase Next Gen from today.
For more information about Domino’s, head to www.dominos.com.au
Domino’s Pizza Enterprises was Australia’s first publicly-listed pizza company and is the master franchisor for the Domino’s brand in Australia, New Zealand, France, Belgium, The Netherlands, Japan and Germany. Across these seven markets, DPE and its franchisees operate over 2,000 stores.
Nexba Pty Ltd is the Australian beverage company that is leading the Naturally Sugar Free movement with the launch of Australia's first Naturally Sugar Free Cola, Lemon and Orange soft drinks. The company was founded on the vision to transform people's lives by being the naturally brave brand that makes naturally sugar free products available. The Next Gen crafted by Nexba partnership with Domino’s is a big step for the next generation of beverages.
For further information, interview or images please contact:
Bridget Dixon, Domino’s Communications Specialist
P: +617 3633 3286 | M: +61 418 493 122 | E: firstname.lastname@example.org
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