14 September 2016
Just when you thought it couldn’t get any easier, Domino’s Pizza Enterprises (Domino’s) today launched Zero Click ordering, providing convenience to customers who can now order their Domino’s meal without clicking a button!
To order in the fastest, easiest way a customer simply has to open the app and after a 10 seconds countdown Domino’s will place their favourite order or a choice of one of their four most recent orders.
Domino’s Group CEO and Managing Director Don Meij said that introducing Zero Click ordering to customers is just another innovation making ordering easier.
“Domino’s has always tried to make online ordering faster and easier for our customers, from two tap ordering on smart watch to SMS ordering, we’ve been crunching down the time it takes to order – giving our customers back their time.
“If 10 seconds is too long, customers with an iPhone can turn the dial on the screen to speed up the order meaning the sooner the order is placed, the sooner we can get that piping hot pizza to our customers.”
Zero Click is a standalone free app which can be downloaded from the Apple iTunes store or Google Play. Customers just have to log in with their Domino’s account to place their first order.
For iPhone users Domino’s customers can order with voice activation by easily asking Siri “Hey Siri, open Zero Click”.
“By using voice activation we are providing a whole new way to order for our busy customers,” said Mr Meij.
“If they have their hands full at home with the kids, are on the run at work or commuting home they can simply say five words and their supreme or meatlovers pizza is on its way.”
iPhone users will also be able to ensure the ordering experience is secure with the Zero Click app using TouchID.
“It’s just another way of being a part of the conversation and engaging with the Millennials,” Mr Meij said.
Recent Crest Data found that the Millennial generation are always on the go with out of home food consumption a way of life*.
“More and more our customers are wanting to get food on the go as they are eating on the run with their busy and active lifestyles.
“Domino’s has catered to these customers by providing the fastest, easiest ordering experience available in the Quick Service Industry,” said Mr Meij.
“We have also catered to this customer audience by developing a fantastic new product range full of great tasting options such as Mac and Cheese Croquettes or Korean Sticky Wings that are perfect for lunch or when you are on the go.”
Domino’s recently launched its Taste the Colour menu, the largest change in the Company’s product range since 2009. With several new pizzas available as well as the addition of new sides and desserts the new menu is inspired by colourful, quality ingredients that are full of flavour.
For more information on Domino’s please visit www.dominos.com.au.
Domino’s Pizza Enterprises Limited is the master franchisor for the Domino’s Pizza brand in Australia, New Zealand, Belgium, France, The Netherlands, Japan and Germany. Across these seven markets, DPE and its franchisees operate over 2,000 stores.
Notes to Editor:
*NPD Crest Data Australia – Millennials – What’s all the Fuss About, July 2016
For further information, interviews or images please contact: Bronwyn Spencer, Communications Coordinator, Domino’s Pizza
P: +61 7 3326 5435 | M: 0447 158 270 |E: firstname.lastname@example.org