Proving the company really is more than just pizza, Domino’s Pizza Enterprises Limited (Domino’s) has rolled out a range of new soft drink products to all stores in Australia, following its recent partnership announcement with Schweppes Australia (Schweppes).
In a move which sees the Company roll out six new drink products to every store in Australia, Domino’s CEO for Australia and New Zealand Nick Knight said the Company is dedicated to giving customers more choice.
“Customers have told us they want more choice so we are proud to be rolling out our new drinks range to all stores across Australia,” said Mr Knight.
“We know each drink in the Schweppes range has a devoted and loyal fanbase so we are excited to be offering this extensive range to our customers.”
The new range includes Pepsi, Pepsi Max, 7UP, Mountain Dew, Solo and Sunkist in 375mL cans and 1.25L PET formats as well as Cool Ridge spring water 600mL. The agreement, which sees Schweppes as the exclusive provider of all soft drink beverages to Domino’s, is now in place for the next six and a half years.
According to consumer research, Pepsi Max is the number one soft drink brand in the no sugar cola category in Australia, with Sunkist the top orange soft drink brand and Solo the top lemon soft drink brand.
Chief Commercial Officer of Schweppes Australia Darren Tendler said the Company was excited to partner with Domino’s.
“This is a significant partnership, as Australia is one of only a few markets where Domino’s has switched away from our major competitor,” said Mr Tendler.
“We are looking forward to establishing a strong relationship with Domino’s as they progress with their growth plans.
“Our portfolio will ensure that Domino’s customers have a great choice of beverages to accompany their pizzas.”
The Schweppes range will be accompanied by Domino’s Next Gen sugar-free soft drink range as well as Domino’s hand-crafted Thick Shakes made with all-natural ice cream, not soft serve.
This move comes as Domino’s recently announced it would introduce 20 tasty new pizzas and sides over 20 weeks with the launch of Quality Fresh, including more of the high-quality premium ingredients that customers love on new and improved pizzas.
Domino’s customers can now purchase the Schweppes range in all stores across Australia.
For more information or to purchase the icy cold products, head to www.dominos.com.au
For further information, interview or images, please contact:
Bridget Dixon, Domino’s Communications Specialist: M: +61 418 493 122 or firstname.lastname@example.org
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