Good Choice Range
THE GOOD CHOICE RANGE FROM DOMINO'S AND THE BIGGEST LOSER
THE GOOD CHOICE RANGE FROM DOMINO'S AND THE BIGGEST LOSER
Shannan Ponton Approved
The critics said, "No way!" Foodies said it would take a miracle. Dieticians were sceptical but we didn't take no for an answer. We teamed up with The Biggest Loser and created our healthiest range ever. And we called it the Good Choice Range.
To some of you out there, this might seem like an unusual combination but we begged the guys at The Biggest Loser to be tough on us… and they were. They gave us strict guidelines and after months of hard work, we got our calories right down. We surprised ourselves and blew them away!
GOOD HEALTH, GOOD TASTE, GOOD CHOICE
We believe in giving our customers choices – the Good Choice Range offers up nutritionally-balanced, healthier options that'll tantalise your tastebuds but won't leave you worrying about your waistline.
Every tasty item is a gourmet individual serving for one.
Every meal in the range is endorsed by The Biggest Loser and our brand ambassador, trainer Shannan Ponton.
We've also strived to make sure every product in the range is low in salt and saturated fat, in line with the UK Food Standard authorised level used by The Australian Division of World Action on Salt and Health (AWASH).
With so much information out there about healthy eating, sometimes working out what’s best for you can be a little overwhelming. That's why we've done the hard work for you. All the nutritional information you need is available on selected packaging, in store and online – right here in fact. Making a good choice has never been easier!
OUR BRAND AMBASSADOR
Don't just take our word for it, ask Shannan Ponton (who you may recognise as one of the trainers from The Biggest Loser).
With 18 years experience in the fitness industry, Shannan has acquired extensive knowledge in the areas of exercise, fitness, nutrition and health. He knows how important a balanced diet is to maintaining a healthy lifestyle, so who better than Shannan to be our brand ambassador and give our Good Choice Range the official seal of approval?
WE'RE NOT PERFECT, BUT…
The Good Choice Range is just one little slice of our ongoing commitment to serving up great choice and top quality products for our customers today and tomorrow. We’re also 100% dedicated to improving the quality and nutritional content of our ingredients right across the board.
For instance, back in June 2009, we announced our plans to reduce salt content in our proteins, bakery and dairy ingredients by a whopping 25% over the next three years as well as reducing the saturated fat content of our proteins and dairy ingredients by 15%. So as you can see, we are trying.
What does this mean for you?
We're putting heaps of effort and double portions of thought into ways to continue to meet our ambitious targets while still delivering the delicious food we know you know and love. Here are some of our results:
- Salt in chicken breast, kickers and wings has been reduced by almost 20%
- Salt content of Domino's beef products has been reduced by 18%
- Domino's chicken breast has had a 50% decrease in saturated fat
- Domino's beef has had a 5% reduction in saturated fat
But it doesn't end there. Our hunger to improve our products' nutritional content will have us meeting more targets and when we do, we’ll be sure to fill you in. You know where to find us but if you want the latest goss, why not sign up to our eClub enewsletter?
The Good Choice range… Got it? Good.
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* The nutritional information is averaged based on independent testing of the standard recipe. The actual calories in the product you buy may vary slightly because the products are handmade fresh for you in store each time you order. Seasonal, supplier and regional variability may also cause the actual calorie count and nutrition to vary.
The Biggest Loser® FremantleMedia Australia Pty Ltd as agent for Reveille LLC dba ShineReveille
