At Domino’s, we are committed to doing the right thing because it’s the right thing to do. To using our business as a force for good, and standing for something more than just ‘pizza’. We want the world to be a better place because we exist. To be a company that people admire, parents want their children to work for, suppliers want to work with, and shareholders want to invest in. That’s why we are laser focused on helping our people grow and prosper, on delivering fast, high-quality food that is sustainably sourced, and on substantially reducing our carbon footprint. We call this strategy ‘Domino’s for Good’ – where we focus on the areas we can achieve the greatest impact and truly deliver a better slice for everyone.
Domino’s for Good includes many goals, but most importantly it means that by 2030 we aim to:
Our framework for Domino’s for Good includes five pillars:
At Domino’s, we want to enrich people’s lives and propel them forward. We want all our people – our corporate staff, franchise partners and frontline team members – to share in the challenge to achieve a better slice for everyone.
Key elements for this ambition are:
WE PROVIDE WORLD CLASS TRAINING & DEVELOPMENT FOR OUR TEAM MEMBERS
All Domino’s team members have access to our world-first Path to Excellence training platform, which is a bespoke app that offers a world of personal growth and professional development.
Delivered via a gamified experience, Path to Excellence shows team members how to grow themselves personally and professionally, and grow through the company in a way that is best suited to them.
Path to Excellence features a personalised avatar, virtual awards and an animated map, check out the video below for more information!
WE SUPPORT FREEDOM OF ASSOCIATION AND THE RIGHT TO COLLECTIVE BARGAINING
In 2018, Domino’s became the first Quick Service Restaurant (QSR) in Australia to introduce Modern Award rates for store staff, including penalty rates – higher than the minimum wage. For corporate staff not under award rates, market-based wages are paid and reviewed regularly to stay in line with the market and CPI increases.
WE ENCOURAGE AND PROTECT WHISTLEBLOWERS
Domino’s is committed to whistleblower protection as outlined in our Whistleblower policy.
We have a number of processes and resources in place to assess and monitor compliance risk.
Our wage assistance hotline is managed internally and our whistleblower hotline is managed by an external company. Both hotlines are communicated to employees through posters which are permanently placed in all Domino’s stores.
WE SUPPORT EQUAL OPPORTUNITIES AND NON-DISCRIMINATION
Domino’s is proud to be an equal opportunity employer and is committed to eliminating discrimination and fostering inclusion throughout the workforce. Employment at Domino’s is based solely on a person’s merit and professional competence. Domino’s does not discriminate against any employee or applicant because of race, age, religion, gender, sexual orientation, disability, marital status, or any other basis protected by law. Because it’s the differences in who we are, what we’ve experienced, and how we think that makes our business stronger. And more importantly, because it’s the right thing to do.
WE ARE COMMITTED TO GENDER EQUALITY
Target: By 2030, Domino’s intends to reach gender diversity at the Board, Global Leadership and Country Leadership levels: with at least 40 per cent female representation.
Domino’s is a member of the 30 Percent Club, whose global mission is to reach at least 30 per cent representation of women on all board and C-suites. Domino’s has met and surpassed its target of 30 per cent gender diversity on its Board, and we are working to increase female representation across our leadership teams globally.
At Domino’s we are committed to bringing people closer, breaking down barriers and connecting through the world’s best bonding food: pizza. To do this, our Company must reflect the communities in which we operate, with employees from all backgrounds.
As a member of the 30 Percent Club, whose global mission is to reach at least 30 per cent representation of women on all boards and C-suites, Domino’s has met and surpassed its target of 30 per cent gender diversity on its Board. The Company is also working towards increasing female representation across our leadership teams.
In addition, Domino’s has committed to achieving greater gender equity for the board, global leadership and country/regional leadership, with a target of at least 40 per cent women by 2030, as part of the 40:40 Vision.
WE PROVIDE A SAFE WORKPLACE FOR OUR PEOPLE
At Domino’s the safety and wellbeing of our team members is our highest priority. It’s something we continually work to improve because you can always be doing more. Our delivery experts are not employed by a third company, they are our very own team members and a part of the Domino’s family. Only Domino’s delivers Domino’s and our team of delivery experts are paid per hour and not per ride or delivery, wear helmets and other personal protective equipment to improve visibility and safety and all team members must complete the appropriate road safety training. A lot of our technology centres around keeping our team members safe, including our GPS Driver Tracker Technology which tracks the speed and location of our drivers with the goal of reducing safety incidents. Protecting our team of thousands of delivery experts on the roads is a commitment we make every day and on every delivery.
At Domino’s, we are focused on being a pillar of support for our team members during times of need. The Partners Foundation is a charitable trust established to assist Domino’s team members in times of personal hardship or misfortune.
Based on the principle of team members helping team members, every team member at Domino’s, from those working instore to those in head office, has the opportunity to donate to the Partners Foundation through their pay each week, with these funds going to support other team members in need.
The success of our business greatly depends on the role we play in the communities in which we operate. In times of disaster, we’re there to serve. We are always proud to be the first kitchen to open and the last to close. We know the impact we have and we never take for granted our opportunity to operate our stores and serve communities across our markets. Our purpose is not just to give back to our communities – we want to create shared value through partnerships with not-for-profit organisations. We provide workplace giving and volunteering opportunities to our team members including through our own internal foundations and external charities and fundraisers.
We want to be the neighbour people love by giving communities more than they thought possible:
Domino’s operates stores in every Australian state and territory, from the big cities to the small towns. We are a truly national Australian company, and through our franchisees and team members we believe in giving where we can, particularly when communities or individuals are doing it tough.
Here are some of the ways Domino’s is committed to giving back.
GIVE FOR GOOD
At Domino’s, we’re about more than just pizza. We’re about bringing people closer, and supporting those within our local community. At Domino’s, we like to Give for Good.
Established in 2016, Domino’s registered charity Give for Good was founded on giving to causes that align with Domino’s values, and that are at the heart of our business – Youth & Education, Leadership & Entrepreneurship, Rural Communities and Disaster Relief.
To find out more about Give for Good, please visit: https://www.giveforgood.org.au/
In 2022, we are also proud to have been awarded Corporate Philanthropist of the Year (sponsored by The Public Trustee of Queensland) by the Queensland Community Foundation, as a result of the support offered to the Company’s registered charity, Give for Good.
Domino's was recognised for the Company’s ‘Round up for Charity’ initiative, which allows customers to round up their pizza order to the nearest dollar to support the Company’s registered charity, Give for Good and its partners.
FEED THE KNEAD
Domino’s is committed to supporting the local communities in which our stores operate, which is why our community based ‘Feed the Knead’ program is available right across Australia.
Launched in late 2020, Feed the Knead is run by local Domino’s stores, and provides support in the form of free pizza to those who are doing it tough, ensuring they have one less thing to worry about – a safe, hot meal.
If you’d like to learn more about Feed the Knead, or nominate an individual, business or charity in ‘knead’, visit: https://www.dominos.com.au/feed-the-knead
At Domino’s, we are passionate about doing the right thing because it’s the right thing to do. Many of our stores across Australia show their support for community causes by hosting ‘Doughraisers’ – Domino’s version of a fundraiser for local charities, community groups, sporting clubs, hospitals, individuals/families in need, and more. Thanks to the generosity of Domino’s franchisees, a certain amount from every pizza sold during a Doughraiser is donated to this local cause.
If you, or someone you know would like to organise a Doughraiser, reach out to your local Domino’s store. To find your nearest store, please visit: https://www.dominos.com.au/store-finder.
DOMINO'S FOR GOOD DAY
Held annually on World Pizza Day (9 February), Domino’s for Good Day sees Domino's and its franchisees come together for a good cause, donating $1 from every pizza sold to our registered charity Give for Good – which in turn supports our charity partners like Lifeline, The Smith Family and Rural Aid to do the incredible work that they do.
What people put in their bodies matters. Our customers tell us they appreciate our food because it is a treat, an indulgence with which they celebrate milestones, connect with family and friends, and reward themselves. We want to ensure that our food remains an indulgence, but we also believe rich flavours need not come at the expense of health or quality. Together with our suppliers and business partners we are working hard to implement more sustainable production methods, eliminate human rights abuses and improve animal welfare standards in our value chain.
Our food should make our people proud because it is:
WE CARE ABOUT THE SUSTAINABILITY AND QUALITY OF OUR FOOD AND STRIVE FOR THE BEST
Domino’s is on a continuous quest to improve the quality of the food we serve. We believe our products should be true to what our customers expect, using high quality ingredients while delivering excellence taste and value for money.
In recent years, we have made significant improvements in the fat and sodium content of our products. We also worked hard to reduce the use of artificial colours, flavours and preservatives. We endeavour to avoid the use of palm oil in our food.
We do not contribute to the depletion of global fishing stocks, instead using farm-grown seafood where possible.
We are proud of the quality of our products and we are always seeking out opportunities for continuous improvement. We are Hungry to be Better.
BUSINESS PARTNER CODE OF CONDUCT
Trust is important to us. Trust that our customers place in our stores and in our brand every single day, with every single order. It’s this trust that drives us to meet and exceed the highest of standards. To work with only the best food suppliers in the country. Suppliers that we hold to these standards and that deliver only the highest quality products. Trust to hold our own stores to these standards when it comes to food safety responsibility. Providing customers with safe, quality food is not only a priority, but it is paramount to our integrity and to our commitment to bringing people closer. This includes rigorous food auditing and food safety programs.
We take our commitment to food safety extremely seriously.
As part of this, Domino’s has a registered Food Safety Program which is reviewed and certified annually. All stores have Food Safety Supervisors who have passed a fully accredited training program. Domino’s also has a comprehensive approved supplier program, where all suppliers and ingredients are certified to strict food safety standards and accreditations. All stores are required to have 6-week pest control management conducted by external certified pest control technicians.
WE HAVE A STRONG SOCIAL CONSCIENCE REGARDING ANIMAL WELFARE
Domino’s Business Partner Code of Conduct outlines our expectations around labour rights and human rights, but we also have strong expectations of our suppliers when it comes to animal welfare.
We expect our business partners to ensure that any animals involved in the good or services provided by Domino’s are treated humanely.
This includes requirements that suppliers:
Our current commitments include:
As of the 4 September 2023, approximately 27% of the volume of eggs used in Domino’s products across Australia are cage free. In New Zealand, approximately 22% of the volume of eggs used in Domino’s products are cage free.
The Better Chicken Commitment
In 2021, Domino’s partnered with Compassion in World Farming and signed the Better Chicken Commitment (BCC) – a first for the Fast-Food Industry across Australia and New Zealand.
The Better Chicken Commitment aims to significantly improve the conditions in which broiler chickens are raised and slaughtered, including providing environmental enrichment, more space per animal, slower-growing breeds, the presence of perches and natural light, and more respectful slaughter methods by 2026. It lays out strict standards which exceed those currently set by local animal welfare bodies in both Australia and New Zealand including:
Domino’s is proud to be leading the way in this space.
In recent years, Domino’s has made significant progress to reduce our environmental footprint by implementing initiatives such as green electricity in our offices and stores, e-delivery, waste reduction and sustainable packaging. We choose equipment and appliances based on energy efficiency and constantly work towards improving energy efficiency in our operations.
We recognise the science, and urgency, of addressing climate change, and we want be part of the solution by linking our business to Planetary boundaries with an initial focus on climate.
We will do this by:
Target: By 2030, Domino’s intends for the electricity supply to all stores to be carbon neutral.
Initiatives to implement this approach include DOMINO’S BUSINESS PARTNER CODE OF CONDUCT, Supply Agreements, ingredient initiatives and continuous supplier reviews.
OUR SUPPLIERS HAVE WORLD-LEADING ENVIRONMENTAL PRACTICES
Domino’s is proud to work with suppliers who strive for excellence in their environmental practices. Our suppliers are committed to a range of strategies and methods of environmental protection.
Examples of key areas that we focus on include:
OUR STORES ARE ENERGY EFFICIENT WITH LIMITED FOOD WASTE
At Domino’s, we are always looking for opportunities to reduce our energy consumption and choose equipment and appliances based on energy efficiency. This also includes our local stores looking for energy efficiencies through a number of initiatives, including solar power.
To ensure we are environmentally responsible and also to save costs, we continually work to reduce food wastage in our stores – which, per meal, is typically lower than the average household. We also work with world-class suppliers whose environmental and financial interests are also invested in no, or minimal, food waste.
WE ENCOURAGE THE USE OF E-BIKES
Domino’s uses electronic pushbikes to increase efficiencies in delivery times and reduce impact on the environment. Not only do e-bikes help the environment, they also reduce noise in the area and provide a fun, safe and active way for us to deliver pizza to our customers.
Our electronic pushbikes have been designed and modified for our delivery needs, ensuring our drivers can safely deliver piping hot pizzas while doing our bit for the environment.
OUR PACKAGING IS RECYCLED AND RECYCLABLE
Domino’s strives to reduce as much packaging as possible.
We report on our packaging levels through the Australian Packaging Covenant Association (APCO), and our pizza boxes are made of 100% recycled cardboard. We also encourage our customers to recycle these boxes in line with local council laws.
We have fully phased out single-use plastics in Australia, and offer Eco straws for our thickshakes, which are oxo-biodegradable and break down in 18 months, compared to more than 30 years for regular plastic straws.
We do not use any substances in our packaging such as softeners, semicarbazide, epoxidised soybean oil or migrated mineral oils, and no glass packaging is allowed in our stores.
The definition of ‘good food’ is different for every individual and is based on personal interests, tastes and moments. This is why we strive to offer choices for everyone. Our wide range of pizzas can be altered to suit personal tastes, but we don’t compromise on quality. We know how important convenience is for our customers, and we consider delivery and a great and secure digital experience key to the success of our business. We actively engage with our customers and share our journey of continuous improvement openly and honestly – the milestones we’ve achieved, the barriers we face and how we plan to address them. We also place strong emphasis on responding to customer concerns and continuously improving our service and image.
We want to surprise and delight the people we serve, creating fans for life:
Each year, we serve more than 1/5th of the households in the communities we serve, representing tens of millions of customers each year. Domino’s recognises that this is a privilege, not a right, and that the choice of our customers is paramount.
WE OFFER AN INFORMED CHOICE
Domino’s is committed to offering customer choice. Our customers recognise our food is an indulgence, but we will always strive to help them make the best choices possible by supplying the best ingredients possible and nutritional information on all our products. This includes providing all relevant information relating to nutritionals, allergens and additives clearly on our website to help customers choose food that fits into their lifestyles.
We are proud to share detailed kilojoule information on our menu boards, website and marketing materials.
This includes implementing kilojoule menu labelling across all states and territories. We made this move because it’s the right thing to do and our customers deserve to make informed decisions about their food choices.
OUR MARKETING IS RESPONSIBLE
Domino’s is passionate about ethical marketing practices. We pride ourselves on marketing which is truthful, accurate, balanced and never misleading, unsubstantiated, derogatory, degrading or offensive.
Our advertising is always clearly identifiable as advertising, and not presented as research or other published formats.
Domino’s does not market to children, and this is reflected in our company policy. We do not provide items such as toys or games to appeal to children.